Section 1: Building an SEO Friendly Website

Can the Search Engines see what you can see?

Whether building your own website or using a designer / developer, it is important that you check the content of the website is displaying well to the search engines.

For example, there are some templates on the DIY sites that use scripts which practically hide the text of a page from the search engines – I mean the text is there, just not as accessible as it could be. It’s worth reading reviews and forums online that discuss individual templates and their SEO in this instance.

If you are using a designer then this shouldn’t be an issue, but it is always worth having a conversation about SEO expectations.

Building your own website

I am going to put it out there and be the bad guy – I think that most people building their own company website on template systems such as WIX can be a recipe for disaster when it comes to SEO.

Let me explain, I am not a plumber. If I wanted my sink fixed, I would call for a professional rather than get stuck in there myself and make a balls of it. Having said that, I could learn to fix a sink if I was to take to class, get tips from a professional or even watch some YouTube tutorials, I could learn enough to get this one job done, and maybe even do it well.

So what I am really saying here is if you cannot afford a professional website designer, if you have trust or control issues (it’s been known) etc so choose to build your own company website, is simply to suggest that you do it after you are armed with knowledge rather than before – it’s much easier to build an SEO friendly website from scratch than it is to unpick an unfriendly one.

Using a Website Designer or Developer

When employing a Designer or Developer, you need to ask them questions about SEO friendly building both before you begin and also during the process. This will ensure that both parties are aware of expectations before it is too late.

I find that many clients have expectations about SEO from their designer, way beyond the launch date. It is worth asking your designer exactly what SEO features are included in your package and how to access them after launch.

“One thing that I come across often is what I like to call ‘the blame game’. This is where a client has had a website for a while, let’s say 8 months, and they contact their designer to complain that their website is not performing well in the search engines. They may use statements such as ‘it was always on page one before you made the new one’.

Most designers ask the client to provide the content for a website, if this is inputted by a designer, they will generally use this to also add basic SEO such as Meta Data to the agreed pages. They won’t edit your provided content, write content for you etc unless you have specifically paid for this additional service. 

If the content has been inputted by the client directly, maybe via a Content Management System (CMS) such as WordPress, the client would have the responsibility of the Meta Data entirely. 

In both cases, everything after the launch date is down to the client, so if you have sat there for 8 months, making no changes or additions to your website then this is a major reason that you are not performing well in the search engines.”

Kick starting your Search Engine Optimisation

Where do you go from here? 

How do you make your website SEO friendly? 

How do you attract the attention of the search engines?

Simple…. You read the rest of my tutorial, you don’t forget to check on the little things and you put the effort in.

Jump to Section 2: Keeping website users interested